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Projects
Below is a sample of projects I worked on in my master's courses and internships. To see the full projects, click the images.
Client: The Chicago International Film Festival
Project: Creative Campaign Proposal
Challenge: We were asked to answer the question,"How can we continue to bring audiences together and create a unique film and cultural experience in the virtual space when people may be tired of streaming films and events?" Our strategy leveraged Chicago pride.
Client: Madison Grace
Project: Content Strategy Proposal
Challenge: We developed a content strategy for Madison Grace, a newly-opened clothing boutique. Our plan included short-form videos, Instagram templates, a curated music playlist, in-store signage, and event recommendations.
Client: Canine Therapy Corps
Project: Landing Page Creation
Challenge: I served as a team leader for Northwestern’s Cause Marketing Initiative, a pro-bono marketing committee for local non-profits. My team's client, Canine Therapy Corps, requested a simple landing page for a fundraiser with a clear donation CTA.
Client: Azamara
Project: Landing Page Creation
Challenge: As the Digital Marketing Intern, I led the creation of a landing page for Azamara, the luxury travel company owned by Royal Caribbean. The landing page highlights Azamara’s signature onboard White Night Party.
Client: Comcast
Project: Consumer Insights on Data Privacy
Challenge: As the Media Specialist Intern, I worked with two other interns to conduct focus groups on data privacy with Gen Z and Millenial consumers. Our findings contributed to the company's revised privacy policy.
Course: Media Foundations
Project: Media Company Development
Challenge: Our group developed a concept for a media company founded on the IMC principles of satisfying the wants and needs of the audience while leveraging all the opportunities presented by a new media world. Our concept was called News Flash, a chat-based news app.
Course: Infographics and Data Visualization
Project: Infographic
Challenge: We were tasked to research data points and create an infographic using Adobe Illustrator on a topic of our choice. I focused on Disney World to look "inside the magic" and tell the story of a successful brand's evolution.
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